(Ebook) Leadership: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Inside the Customer Universe: How to Build Unique Customer Insight
for Profitable Growth and Market Leadership




Inside the Customer Universe reveals how an organization can become
ahead of the game by focusing a its strategy on predicting customer
needs rather than following them. This book provides a unique
contribution to the field of customer management with a departure from
current practice towards understanding customers as 'multi-individuals'
and hence solving current confusions surrounding customer behaviour.


Inside the Customer Universe's easy to implement tools, models and
strategies provide the reader with the ability to create stable and
sustainable customer understanding and, therefore, sustainable business
growth.