The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas

The Innovation
Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas




The
Innovation Handbook provides a British perspective on how leaders can
move their organization ahead of their competitors and offer new sources
of value to their customers. Drawing on a wide range of experience and
expertise in strategy, technology, brands, intellectual property,
finance, marketing and management, it discusses how best to combine an
open search for winning ideas with a process that captures their full
value. Included are advertisements from universities, science parks
fostering innovation and a number of specialist companies dealing with
intellectual property management.

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